By Cele C. Otnes,Linda Tuncay Zayer
This book covers the gamut of subject matters relating to gender and customer tradition. altering gender roles have compelled students and practitioners to think again a few of the primary assumptions and theories during this quarter. Gender is a center part of identification and therefore holds major implications for a way shoppers behave on the market. This booklet bargains cutting edge examine in gender and purchaser habit with issues appropriate to psychology, advertising, ads, sociology, women’s experiences and cultural reports. It offers sixteen chapters of state-of-the-art study on gender, foreign tradition and intake. designated to this quantity is its emphasis on intake and masculinity and inclusion of subject matters on a swiftly altering international of matters concerning tradition and gender in advertisements, communications, psychology and buyer behavior.
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Gender, Culture, and Consumer Behavior by Cele C. Otnes,Linda Tuncay Zayer