Download e-book for iPad: Consuming Books: The Marketing and Consumption of Literature by Stephen Brown

By Stephen Brown

ISBN-10: 0415367670

ISBN-13: 9780415367677

ISBN-10: 0415487919

ISBN-13: 9780415487917

The purchasing, promoting, and writing of books is a massive during which advertising looms huge, but there are only a few books which care for publication advertising and marketing (how-to texts excepted) and less nonetheless on ebook intake. This leading edge textual content not just rectifies this, but in addition argues that faraway from being indifferent, the publication enterprise actually epitomises today’s leisure economic climate (fast relocating, hit pushed, severe pageant, fast technological swap, etc.).

Written through a powerful roster of popular advertising gurus, many with event of the ebook alternate and all proficient writers of their personal correct, Consuming Books steps again from the practicalities of booklet advertising and marketing and takes a glance on the from a broader purchaser study standpoint. along with 16 chapters, divided into 4 free sections, this key textual content covers:

* a old overview
* the customarily acrimonious marketing/literature interface
* the patrons of books (from e-book teams to bookcrossing)
* a attention of the tensions that either literary forms and sellers feel.

With anything for everybody, Consuming Books not just enhances the ‘how-to’ style yet presents the intensity that earlier reports of e-book intake conspicuously lack.

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Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research) by Stephen Brown

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