By Yanru Chen
This booklet adopts the strategy of grounded idea in learning nationwide verbal exchange campaigns in China, known as propaganda campaigns within the chinese language linguistic context. The examine offers an exploratory and descriptive research of the ways that the media in China fulfilled their functionality of establishing a Socialist non secular civilisation and keeping nationwide integration in the course of kingdom propaganda campaigns. causes for the good fortune and boundaries of the campaigns are truly expressed and mixed with wary statements at the restricted function of the media within the means of nationwide integration. the 3 significant conversation campaigns special during this publication provide revelations relating to find out how to retain mass morale and revive the nationwide spirit at a time while fiscal targets and aspirations appear to be the head precedence for people and associations. a main premise underpinning this research is that monetary progress isn't really to be equated with social growth or human improvement, the latter encompassing a much more profound religious measurement, which takes way more tender efforts to complete.
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Additional info for Communication Campaigns and National Integration in China’s Market Economy Era: Reviving the National Soul
Communication Campaigns and National Integration in China’s Market Economy Era: Reviving the National Soul by Yanru Chen